Hi! My name is Chuck Lawson, and I’d like to thank you for spending a few minutes browsing this site.
I’ve been in the computer industry since 1976, and spent most of my corporate career working in R&D and Technology Strategy.
I’ve been in web development since 1993, when Mosaic, the first “real” browser was introduced. I began building web sites then, and co-founded a web hosting company in 1996. Since then, I’ve been developing web applications using various scripting languages such as Perl, Cold Fusion, ASP, PHP, .NET, etc. Developing web applications, I also spend a lot of time developing or modifying the web sites that contain them, plus many related sites, large and small.
One thing that has frustrated me in both the web hosting and web development arenas is how many disappointing sites there are — not bad sites, necessarily, but sites that don’t live up to their potential.
I’ve watched site owners pour their efforts and money into web sites that provided very little return. I’ve watched developers and graphic artists build sites that were technological marvels or artistic achievements (or perhaps just “competent”), but which partially or totally failed to perform the basic tasks they were designed to do – bring in new business, and support existing customers.
The problem with all of these sites is a failure to grasp one or both of these concepts — how users actually use small business web sites, and how search engines view web sites.
This is not terribly surprising — as both a web host and a web developer working on sites in a lot of different industries (some of which rely on extremely high levels of traffic), I’ve had to develop a perspective which allowed me to spent time coming to understand these things, and how they change over time.
Small business web site owners in particular are not aware of these things — much of the time, they know what some large popular sites look like, and what their competitors’ sites look like. Web developers may be somewhat more versed in these concepts (or at least some search engine strategies), but even if they are, by and large they end up having to develop the site that the customer envisions — even if it’s not the site the customer really needs.
I can sympathize — I’ve worked on a vast number of sites that could perform more effectively, but for various reasons (including in-house development groups, marketing department visions, etc.), convincing the site owners was not an option. That’s just life in the consulting food-chain.
Several years ago, my interest in how people use web sites blossomed into an interest in wanting to know more about how and why people are motivated in general, and I launched a second, parallel career as a life coach.
In my coaching practice, working with business owners (and small business owners in particular) would inevitably lead to discussions about their web site strategies, particularly as they became aware of my other career.
From that convergence, Insanely Great Sites! was born, with a goal to inform site owners of the things that they really need to know in order to make their web sites as successful as they should be. The tools and techniques of the life coaching industry are uniquely suited to presenting these concepts, in plain english and in an accessible (and inexpensive) fashion.
I suppose this business could just as easily have been called “Web Site Coaching”, but everybody understands what having an Insanely Great Site! would be like. They just don’t know how to get one.
We’re here to change all of that.
– Chuck Lawson